Business Model

cado's Business Areas

The company established its brand primarily with air purifiers and humidifiers, and has since expanded its product categories to include beauty appliances and other items.

The company is also expanding into health and recovery appliances and growing its business alongside the expansion of its D2C operations.

  1. 2011–2016

    Establishing the "
    " Brand Through Technology × Design

    3 Number of product categories

  2. 2017–2021

    Expanding the "
    " Category in the Home Appliances Sector

    8 Number of Product Categories

  3. 2022 -

    Health & Recovery
    Expansion into Home Appliances and
    Expansion of D2C

    13 Number of Product Categories

Achieving Sustainable Growth Centered on Air Conditioning Appliances and Health and Recovery Appliances

Air Conditioning and Home Appliances

  • Germ-Killing and Deodorizing Machine (SAP)
  • Air Purifier (LEAF)
  • Humidifier (STEM)
  • Circulator, Handheld Fan (STREAM)
  • Dehumidifier (ROOT)

Health and Recovery Appliances

  • Bedding Dryer (FOEHN)
  • Hair dryers, hair straighteners (BI-G1, BD-E2, baton)
  • Mattress Gear (FOEHN GRASS)
  • Aroma (PETAL, Atmos)
  • Brain Sleep Clock (BRAIN SLEEP CLOCK)

cado's Business Structure

By focusing investment on core areas through a fabless business model, we have achieved a lean, highly efficient management structure.

By integrating technology, design, and marketing, we create unique value and drive sustainable business growth.

INSIDE CADO

Focus internal resources on core areas

Planning and Design
Designing Experiential Value Through a Unique Aesthetic and User-Centric Approach
Development, Design, and R&D
Develop and secure intellectual property rights for proprietary technologies to drive innovation and differentiation
Marketing
With D2C at its core, we leverage customer data to drive a seamless process from brand awareness to maximizing LTV.

WITH PARTNERS

Collaboration with External Expert Partners

Manufacturing
Outsourced to specialized factories, primarily in China
Logistics and Warehousing
Outsourcing Logistics and Warehousing Operations to External Partners
Customer Service & Repairs
Outsourcing call center and repair services to an external partner at